室内设计：品界设计

Interior Design: Scope Design

主创设计：品界主创团队

Creative Design: Scope Design Main Creative Team

设计参与：品界深化团队

Design Participation：Scope Design Deepen the team

项目地址：江苏-苏州

Project Address: Suzhou, Jiangsu

空间类别：商业空间

Space Category: Commercial Space

设计风格：现代

Design Style: Modernism

项目面积：1600㎡

Project Area: 1600㎡

照明设计：有束光

Lighting Design：DELICHT

使用材料：Used Materials:

艺术涂料，水磨石地砖，中灰色LG墙贴膜，深灰色LG墙贴膜，银灰拉丝仿不锈钢LG墙贴膜，长虹玻璃隔断，橙色涂料

Art Paint, Terrazzo Floor Tiles, Medium Gray LG Wall Paper, Dark Gray LG Wall Paper, Silver Gray Brushed Faux Stainless-Steel LG Wall Paper, Changhong Glass Partition, Orange Paint

1600m² 历时 8760h，

大面积的品牌荧光橙加上极简的设计思维，

简约时尚又不失艺术之美。

1600m², 8760 hours, large area of fluorescent orange and minimalist design, simple and stylish without losing the beauty of art.

1/

位置

Location

项目落地苏州李公堤—苏州是一座历史文化名城，也是全国著名的风景旅游城市。李公堤是苏州高端文创艺术园区，年轻文创潮流达人圣地。这是一座新与旧合一，古韵文创极致的城市，桔子摄影选择在此入驻、创造和传承。

The project is located on Ligongdi, Suzhou. Suzhou is a famous historical and cultural city and a famous scenic tourist city in China. Ligongdi is a high-end cultural and creative art park in Suzhou, a holy place for young cultural and creative trendsetters. This is a city where the old and the new are in one, and the ancient rhyme and the creation are extremely blended. Orange Photo chose to settle, create and inherit here.

2/

品牌

Brand

桔子摄影，14年专注原创外景婚照研发，在定义与重新定义的原创路上“我们在创造，也在发展”。

2020年是不平凡的一年——新冠疫情来袭，桔子摄影作为沪上外景婚纱照领军品牌，砥砺前行，逆势突围，以上海为中心，新潮向前。

Orange Photo, has focused on the research and development of original outdoor wedding photography for 14 years. On the path of defining and redefining original photography, "we are creating and developing."

2020 is an extraordinary year—In spite of the outbreak of COVID-19, Orange Photo, as the leading brand of outdoor wedding photography in Shanghai, is still breaking through against the trend and forging ahead with Shanghai as its center.

3/

概念

Concept

从客户的角度出发，结合品牌概念，我们加以重新定义，以时尚、新潮的形象，改变中国婚照空间的“土、繁、著”

此次的设计概念，设计师希望打破桔子摄影品牌原有的现代轻奢格调，将极简主义结合艺术画廊的形式来进行设计和构思。把前厅作为休闲的艺术画廊，用于熏陶客人对于婚纱摄影的艺术审美，让他们觉得桔子摄影不单只是拍拍婚纱照而已，它也可以是一种艺术作品，融于空间。再者结合他们全新升级的品牌吉祥物-桔熊和品牌色-荧光橙，将其应用在空间当中，让整个空间能够有属于桔子摄影的新品牌文化。

From the customers’ point of view, combined with the brand concept, we redefine and change the "rustic and redundant" image of China's wedding photo space with a fashionable and trendy style.

In this design concept, the designers combine minimalism with the form of an art gallery to design and conceive, so as to break the original modern light luxury style of Orange Photo. They design the front hall as a casual art gallery to edify the guests' artistic aesthetics for wedding photography, hoping to make them feel that Orange Photo is not only a place to take wedding photos, but also a work of art that blends into space. In addition, their newly upgraded brand mascots-orange bear and brand symbolic color-fluorescent orange are applied in the space, so that the entire space can have a new brand culture which only belongs to Orange Photo.

4/

设计

Design

这个空间分为四个部分：前厅区，接待区，选片区，办公区。

前厅我们在做规划的时候，给它的定义是一个结合摄影作品的画廊，我们用 "积木" 的构思，将此空间体块化处理，同时在等待的座位区我们做了个抬高，这样可以把客人分流，避免在等待区域坐着等待的客人，受到人来人往的干扰，另一方面也增加了空间的层次感和画廊的趣味性。接着我们将一些立柱做成立体化但没有到顶的隔墙，它很大很厚，像积木一样穿插在这个画廊里形成挂画的背景墙，但我们在这个厚重的墙体里挖了个门洞，让客人可以自由穿梭，避免空间的呆板，增加逛的巧思，不想一样望穿所有。在这个休闲画廊里我们还设计了一个文创区域，将来这里会放置很多该品牌的文创产品来提供给客人，以增添品牌的文化内涵。用浅灰色和深灰色来渲染空间，提升空间的高级感，跳跃的荧光橙我们设计在部分墙壁的下方，作为引导色，避免太炸眼球。整个艺术前厅我们希望让在此等待的客人和刚进店的咨询客都能够感受到被这种艺术美感所熏陶和感染。

This space is divided into four parts: the front hall area, the reception area, the selection area, and the office area.

When planning the front hall, we defined it as a gallery combining photographic works. We used the concept of building blocks to block this space, and at the same time we raised the waiting seat area. In this way, the guests can be divided, and the guests sitting in the waiting area can be prevented from being disturbed by people coming and going. On the other hand, it also increases the sense of hierarchy of the space and the interest of the gallery. Then some pillars were made into a three-dimensional partition wall that did not reach the top. It was very large and thick, and interspersed like building blocks in this gallery to form a background wall for hanging paintings. In addition, we dug a door hole in this heavy wall to allow guests to travel freely, avoiding the dullness of the space as well as increasing the ingenuity of strolling. We don't want everything in the space to be looked through at once. In this leisure gallery, we have also designed a cultural and creative area. In the future, many special cultural and creative products will be placed here for guests to choose, which will enrich the cultural connotation of the brand. We also used light gray and dark gray to render the space to enhance the high-level impression to guests. In addition, we applied the jumping fluorescent orange under part of the wall as a guide color to avoid getting too eye-catching. We hope that the customers waiting here and those who have just entered the store can be influenced and infected by the artistic beauty of the entire front hall.

在前厅通往接待区的过道，我们将一个橙色太空舱放在了走廊，搭配上一圈一圈的线条光，犹如穿梭了一般，来到接待区，在这里我们大量运用了太空银贴膜，进入前厅就像进入了一个极简的后现代太空船里，在这里有悬挂的艺术装置，在光影的结合下显得格外时尚，从而让这个销售商业氛围浓厚的区域变得艺术化。同时我们把销售的产品区和客户的谈单区结合在一块，便捷销售人员对一销产品的介绍，这样能更有利于签单。

In the aisle leading to the reception area in the front hall, we placed an orange space capsule in the corridor with a circle of line lights. The guests come to the reception area through it, as if they have gone through a time and space shuttle. Here we used a lot of space silver wall paper. Walk into here just like entering a minimalist post-modern spacecraft. There are art installations hanging inside, which seems particularly fashionable under the combination of light and shadow. It will make this area with strong sales and commercial atmosphere become more artistic. At the same time, we combined the works display area for sales with the service consulting area for customers to facilitate the introduction of the one-stop wedding photography service by the sales staff, which will be more conducive to signing orders.

在接待区与选片区的走廊我们设计了一个巨型内橱窗，里面放置着精美的婚纱礼服，在灯光的照耀下，显得高级感十足。每个主要的走廊的设计，都充满幻想与艺术。选片区与接待区是一个色系的格调，因为他们是承上启下的互通关系，在这里每个客人座位都是独立的半开放性，这样的接待方式既可以保证客户来此选片的私密性，也便于销售人员与客人的沟通。

In the corridor between the reception area and the selection area, we designed a huge interior window. Exquisite wedding dresses are placed there and they look more high-class under the shining of lights. What’s more, the design of each main corridor is full of fantasy and art. The selection area and the reception area use the same color system, because they are a link between the previous and the next. Besides, each guest seat here is an independent semi-open reception. It can not only ensure the privacy of the customers to choose the photos, but also facilitate the communication between the sales staff and the guests.

整个空间格局动线是层层递进的，每一个前区的设计都是为了后区去做铺垫。

The moving line of the entire spatial pattern is progressive step by step, and the ingenious design of each front area is to pave the way for the back area.

我们用艺术化的空间思维去做商业化的空间，见证婚纱摄影的空间设计 “商艺一体化”的时代已经到来。

We use artistic spatial thinking to create commercialized space. The era of "integration of business and art" in wedding photography's space design has arrived.