室内设计：品界设计

Interior Design: Scope Design

主创设计师：翁德/梁剑峰

Chief Designers: Weng De/Liang Jianfeng

项目地址：福建-厦门

Project Address: Xiamen, Fujian

空间类别：商业空间

Space Category: Commercial Space

设计风格：酷奢主义

Design Style: Cool & Luxury Style

项目面积：8000㎡

Project Area: 8, 000 ㎡

摄影师：贺川（形在空间摄影HereSpace）

Photographer: He Chuan (Here Space)

灯光设计：克瑞思曼&新芒照明/ 光合共筑

Lighting Design: Crisma&Newza / Vidlux

材料研究：比直涂装

Material Research: Bizhi Coating

▲区域展示,Regional display

▲户外主入口，Outdoor main entrance

品牌

BRAND

艾尔文集团旗下顶奢定制婚纱摄影品牌XiPHOTO顶奢定制影像，以一座坐拥私人滨海美景的8000㎡无敌秘境迷宫，集结艾尔文顶尖的人像摄影导师、造型导师与后期导师团队，强势入驻立鼎世（LHW）酒店集团于中国内陆华南区唯一成员酒店——厦门奢华城市度假酒店Lohkah七尚酒店。

Xi PHOTO, the top luxury custom wedding photography brand under Alvin Group, has settled in Lohkah Hotel & Spa (a luxury urban resort hotel in Xiamen as well as the only member hotel of the Leading Hotels of the World (LHW) in the southern part of China), with an 8,000㎡ invincible secret labyrinth and a private coastal view. It has also assembled Alvin's top portrait photography tutors, styling tutors and post-production tutors. 

概念

CONCEPT

商业空间最重要的是先定位好这个品牌的设计理念核心是什么。起初，跟欧总（甲方老板）沟通的时候，他想要打造一个极具奢华但又不能过于高冷的顶级婚纱摄影场馆。回想跟艾尔文合作的第一年，那个时候刚开始的第一个项目是在厦门五缘湾别墅的艾尔文摄影馆里面设计一个高定系列婚纱摄影会所。在这个区域里，我们拉开了客户在普通定位与高定的区别，同时也让更多人选择了高定系列，提升了当时的销售业绩。所以我们这次想回到最初的那个状态，准备打制出一个8000平方米的顶奢婚纱摄影场馆，但同时需要有空间亲和力。

The most important thing in the commercial space is to determine the core of the brand's design concept first. In the beginning, when we communicated with Mr. Ou (the boss of Party A), he told us that he wanted to have a top wedding photography studio that is very luxurious but not too cold. Looking back on the first year of cooperation with Alvin, the first project was to design a photography club for haute couture wedding series in Alvin Photography Studio which was located in a villa of Wuyuanwan, Xiamen. In this area, our design helped customers understand the difference between ordinary positioning clothing and haute couture, and also guided more people choose haute couture series, which finally improved the sales performance at that time. So, we wanted to go back to that state this time. We would like to design a top luxury wedding photography space with an area of 8,000 m2, which will also show spatial affinity.

▲灵感图源，Inspiration source

▲室内电梯厅，Indoor elevator hall

因此我们这次提出的打造一个专属于Xi PHOTO的酷奢主义，得让它既高级又富有亲和力，走进其中，就会彻底颠覆原有意识。这是一个婚纱摄影空间的全新概念-暗黑巧克力色系下的艺术秘境。

Therefore, this time we proposed to create a cool & luxury style that is exclusive to Xi PHOTO. It must be both advanced and friendly. Walking into it, people will completely subvert the traditional concept of wedding photography space. It is a unique artistic secret space with dark chocolate color.

规划

PLANNING

整个原结构位于七尚酒店的负一层，设计师运用理性与艺术相结合的手法，营造极具场域精神的空间感受。

The entire original structure is located on the negative floor of Lohkah Hotel & Spa. The designers combine rationality with art in their design so as to give people a space feeling of a strong field spirit.

▲灵感图源，Inspiration source

第一层次：将婚纱摄影的七个大功能：接待大厅，洽谈区，顶级礼服区，内外景礼服区，化妆间以及产品区，影棚，运用合理的销售动线与局部空间的联动关系，合理地串联起来，营造出移步换景的空间氛围；

The first level: use the linkage between reasonable sales movement paths and local parts to reasonably connect the seven major functional areas of wedding photography (i.e., the reception hall, the negotiation area, the top-level dress area, the interior & exterior dress area, the dressing room & product area, and the studio) to create a space atmosphere of changing scenes with every step;

第二层次：全新空间通过光感重塑呈现私密、高级的神秘氛围。墨玉石材奢华的光泽与暖色微水泥大立面原始质感的反差，反而增添了感官体验上的丰富性。暗黑主义下的暖光、材质、立面造型、各个功能区域，布列有序的光源经由点、线、面倾斜而出过，黑之深邃，黄之暖意，一明一暗缠绕出一种于静谧中暗涌的氛围美在空间中流转，重新诠释着高端私人会所更为深刻的概念：内敛与张扬兼并。

The second level: the new space presents a private, high-level mysterious atmosphere through light perception remodeling. The contrast between the luxurious luster of black stones and the original texture of the warm-colored micro-cement façade adds to the richness of sensory experience. The warm light, materials, façade shapes, and various functional areas are re-presented in the dark style. Meanwhile, light sources are arranged in an orderly manner through points, lines and planes. The depth of black and the warmth of yellow. The bright and the dark entwines a sense of beauty flowing in the serene space, reinterpreting the more profound concept of a high-end private club: the merger of restraint and publicity.

第三层次：注重细部设计和工艺，一切在于设计师对于婚纱摄影空间多年的设计经验与了解，打造舒适宜人的尺度感和质感。

The third level: pay attention to detail design and craftsmanship. Everything depends on the designers’ years of design experience and understanding of the wedding photography space, so as to create a comfortable and pleasant sense of private zone and texture.

改革

INNOVATION

凭借在设计婚纱摄影的多年经验，我们对于Xi PHOTO的整个空间设计，在与甲方商讨完后进行了多方面的改革。

With the years of experience in designing wedding photography space, we have carried out various innovations after discussing the entire space design of Xi PHOTO with Party A.

▲动线展示，Moving line display

首先在布局方面拿掉了传统的选片区和独立产品区，将这两个区域分布在化妆间里，增加更多可应用空间，扩大了化妆间的一对一服务的私密性与尊贵感，从而给客人提供更便捷的服务并节省更多时间。

First of all, in terms of the layout, the traditional selection area and the independent product area are removed, and these two areas are distributed in the dressing room, which increases the applicable space and expands the privacy and dignity of the one-to-one service in the dressing room. It is also good for providing more convenient services and saving more time for guests.

其次我们在礼服功能的方面，以去多换精的形式来进行设计。摒弃传统的礼服密集侧挂方式，只会让老旧的衣服成列在挂衣杆上既繁琐又费时挑选，大大增加了成本运营。改为一根衣杆一件礼服正挂的方式，能更全面呈现服装的美感，又能便于客户的挑选。整体的空间美感也提升了更高的档次。

Secondly, as for the dress area, we designed in the form of removing the superfluous and leaving the essential. We abandoned the traditional way of intensive side hanging of dresses, which only makes old clothes lined up on the clothes rail. It not only is cumbersome and time-consuming for customers to select but also greatly increases the cost of operation. In our design, we changed to the way of hanging one dress on a clothes rail and showing it on the front side, which can present the beauty of the clothes more comprehensively and facilitate the selection of customers. What’s more, the overall aesthetics of the space is also upgraded to a higher level.

▲大堂休闲沙发，Lounge sofa

▲大堂公共走廊，Lobby public corridor

最后在整体的格调上，改为暖色的奢华风格，颠覆近几年在婚纱摄影界所主流的白色、灰色极简格调。让整体的空间更高级，提升了品牌形象，也成为了行业的标杆品牌空间。

Finally, in the overall style, we chose a luxurious style of warm colors, which subverts the white and gray minimalist style that has been mainstream in the wedding photography industry in recent years. This change makes the overall space appear more advanced, enhances the brand image as well as becomes a benchmark brand space in the industry.

▲大堂接单区，Reception area in lobby

▲户外侧门及休闲区，Outdoor side door and leisure area

▲过度空间-礼服橱窗展示，Dress window display area

▲礼服品牌馆，Dress Brand Hall

▲Verawang ride礼服馆

▲内外景礼服区，Interior and exterior dress area

▲中式礼服/男装区，Chinese dress and Men's wear area

▲化妆区，Make up area

以隐秘的轴线关系，结合品牌风格，透过不同的材质和色彩，表现出空间的情感变化，形塑出空间的艺术精神！它是设计师对以往温柔的突破。古典、静谧、高级，这是一座第一眼看上去，庞大而气势的，不被任何时光惊扰的恢宏迷宫。

With the hidden axes, combined with the brand style and through different materials and colors, our design shows the emotional changes of the space and shapes the artistic spirit of the space! It is the designers' gentle breakthrough to the past. Classical, serene, and high-end. At first glance it is also huge and imposing, but it will not be disturbed by any time. It is a majestic labyrinth.

▲走廊展示区，Corridor exhibition area